Percival; its the kind of name that you would expect an English butler to be called. It resonates a certain level of class and sophistication. A timeless provider of quality and a constant reminder of heritage, and it’s a name that also suits a menswear brand of equal pedigree.
The upcoming Autumn/Winter ’13 preview pictures have just hit our inbox here at and AHOODIE and it’s got us wishing we could just miss out summer altogether (though for us British writers that will practically happen). We can forgo the ladies in bikinis and sangria for a rather tidy outerwear and tailored release from Percival which has got me wanting to fix up and look sharp. I’ll put the dirty, stinking bass to one side to allow for some quiet appreciation of these chic shirts, dapper jackets and jumpers with joie de vivre.
I was able to experience Percival’s superior quality first hand when I visited the flagship store on opening night and I can confirm that the brand’s reputation is built on fact, not fiction. Keep your eyes peeled for this drop and check out their online store for more goodness.