10.Deep Fall ’08 Collection: “I Vs. I”
In the war of I vs. I no one wins, and self-destruction prevails. Things are looking grim. But one thing is for sure: in these times of failing economy, and deteriorating national infrastructure, grim has never looked so GREAT!

10.Deep has dropped its 2nd delivery of Fall ’08 goods. The I vs. I collection features garments with style and function (in hopes of preparing its clientèle for “the impending Armageddon”). Each piece in the collection delivers a message begging for change, pleading us to veer away from the path of destruction we are currently following; as well as a foreboding glimpse into the dark times ahead.

10.Deep maintains this theme in its print work; t-shirts bearing images of brass knuckles and messages like “Truth Hurts” and “Armageddon 24/7″. They even tease us with garment titles such as its “Duck & Cover Canvas Jacket” and the “Run & Gun Shawlneck fleece cardigan”.

Ignorance is bliss, until it comes back and kicks you in the nuts…then knees you in the face. Sometimes we need to be reminded of what’s really going on in order for us to make changes. 10.Deep’s F/W ’08 second-delivery collection is out now, so grab yourself some gear and be one less dude walking around with an ice-pack on his face and groin!