Konichiwa bitches. Recently K-Swiss created a commercial with Eastbound and Down’s very own Kenny Powers. The commercial features a wide array of athletes from an even wider array of sports; WWE wrestler Rey Mysterio, Biggest Loser USA trainer Jillian Michael and NFL quarterback Matt Cassel to name but a few.

The video focuses on the many marketing strategies of the would-be CEO of K-Swiss – feature length films from Michael Bay and boner scented perfumes being my favourite – and how he re-strucutred the company – Rey Mysterio on security was a strong choice. But once you stop laughing at the wonder that is Kenneth Powers, you might notice that the advert is not an education on how to successfully takeover and then run a multi-national company but is in fact advertising K-Swiss’ new training shoe; the Tube – which offers durability, stability and cushioning and with quite a wide range of colours, you’re sure to find a colourway to go with even the most outrageous of gym outfits.

Although K-Swiss are never really in the sneaker spotlight, this advert is absolutely hilarious and is sure to have the bigger hitters (poorly) attempting to follow in this American brand’s footsteps but let’s face it: there’s only one Kenny Powers.

Note: Unfortunately, Kenny Powers is not the actual CEO of K-Swiss – this is just a commercial. Apologies.