Actual Pain are back with a whole host of new gear for Autumn/Winter, and as you’d suspect they’re not shying away from their extremely popular dark and occult-inspired style. For those of you not familiar with the brand (OMG, call the fashion police), Actual Pain were formed in 2006 by musician TJ Cowgill, who cites heavy metal and ancient religion and rituals as inspiration for his designs. The company has steadily shifted through the gears since then, growing a dedicated following which substantially increased earlier this year after Kanye West was seen wearing their Pyramid Snapback during New York Fashion Week. This did wonders for the brand’s image, though did Kanye no favours in dispelling rumours that he (like Jay-Z) is affiliated with the Illuminati. Apparently the secret society believe they have the right to interrupt anybodies award-acceptance speech and declare someone else is more deserving of that respective award, as well and having the freedom to send pictures of one’s genitals to women without having them spread throughout the internet.

There’s no doubt Mr West will be most pleased that Actual Pain have tinkered with the already popular Pyramid style, by replacing the A’s with miniature Pyramids.  The collection hasn’t been out for very long, but already this is proving to be a real hit, so if this cap tickles your fancy, then I suggest snapping it up quickly.

The drop also includes some bold tees and sweats, featuring more dark and macabre themes. A.P are often seen as controversial, this time sticking their neck out with a t-shirt featuring a picture of the late Princess Diana and the caption “True Love Never Di’s”. Ballsy, yes. Popular with the Royal Family, unlikely.

Either way, the new Actual Pain collection has plenty of hot designs. All my peeps in America can shop the line from the official website. If you live in the UK and want to get your hands on this shizzle, then Street Casuals have super duper selection to choose from. Below are a few of my top picks from the release: