Hailing from Bed-Stuy, Brooklyn, the owners of Lemar & Dauley have a very precise vision of what they hope to inspire in those who wear their clothing, as well as those who see (those who are wearing) their clothing. Like the Pete Rock and C.L. Smooth of fashion, these partners are ‘Bringin’ back sweet memories’.

In their own words, growing up, they “were like most kids out there – into Jordan , sneakers, cars, and any other significant movie or toy that was out there on the market.” Using iconic symbolisms from their youth they put together collections that conjure up nostalgic feelings and take us all for a walk down memory lane while propelling these thoughts from the past right into the present. BLAST OFF!

Created with the intention of arousing interest and making a culturable impact, their designs are a form of “fashionable propaganda”, delivered in a colourful and artistic package.

They want you to feel like you’re THE shit when you’re wearing their shit. The kind of shit that doesn’t give a shit what kind of shit any other shithead has to say about the shit you’re wearing. You may just feel like you are so much of THE shit that you’ll lose your shit and take a shit on one of these shitheads. In which case, you’d REALLY be the shit…in all senses of the word…TURD!

Keep an eye out for Lemar & Dauley gear, their Spring ’08 collection is out and it’s great. It makes me want to eat peach sorbet and strawberry shortcake.

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