Nike Sportswear x Off The Hook Recap

Aug 30th, 2010 • By Nu School • 1 Comment

Montreal’s very own Off The Hook recently got together with Nike Sportswear in the spirit of awesome. For one night only, (like a one night stand) for the first time Nike customized some of their sportswear apparel outside of their customization truck and inside a boutique. Hundreds showed up in the hopes of getting their own AW77 hoodie customized as well as their own bags and shoeboxes! This was truly a highlight for streetwear in Montreal.

Other than kickass hoodies, what came out of that evening is an awesome photoshoot that happened all over the city of Montreal with some of Montreal’s pseudo celebrities showcasing their pimpin’ jeans, or hoodies in this case. Here are some pics of the event itself and the photoshoot that took place. There is no precise date on the next collaboration will happen, but word is from Off the Hook that this might happen in 2011 for a week instead of a single night.

The video is set to be released soon, I’ll keep you posted.